Mobile Marketing
Are you reading this blog from your mobile device? I’m estimating because 80% of internet users own a Smartphone.
Both marketers and consumers begin their web search on mobile.
According to research, “68% of businesses have integrated mobile marketing into their marketing strategy plan.”
There is no secret that building a successful online business has its own challenges. One of such is to know – how to interact with potential buyers on different platforms and devices.
Not only you’ll get the best results out of mobile, but also a good understanding of “how mobile marketing works”.
Let’s get started with a quick definition!!
What is mobile marketing?
Mobile marketing is the art of marketing your product or services by aiming at the target audience through mobile devices via websites, email, SMS and MMS, social media, and apps.
Mobile marketing is an important piece of the puzzle when it comes to planning any short-term or long-term marketing strategy.
From email to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable.
You must have heard that mobile is the future of marketing, but in reality “The Era of mobile has already arrived”.
Nowadays if you’re not using some kind of mobile marketing strategy, then you’ll leave behind !!
Why Mobile Marketing is important?
Why mobile marketing is so important today? You may not be fully aware of it, but let’s just talk about it!!
According to recent studies, 40% of internet users spend their time on mobile devices, which simply means – “Ignoring the rise of mobile isn’t an option”.
Your company needs a mobile marketing plan for the same reason that you need a computer and Wi-Fi access – this is the age where we live!!
Some interesting mobile marketing statistics or reasons you should know:
- Compared to a year ago, 50% of Smartphone users expect to buy something immediately after using their devices.
- 90% of mobile users plan to purchase a product or service after seeing it relevant poster creative.
- 45% of the online transactions are done through Smartphones.
- The view and size of the content on mobile devices are simplified due to their smaller size. As mobile devices are smaller and lighter than computers, users can easily carry them everywhere and make purchases at any time they want.
- 8 out of 10 customers use their smartphones to shop.
So these are some facts which tell us how important role mobile phones play in our daily life and can help us increase business growth.
Because for every purpose people prefer to look into their mobile phones. Even the shopkeepers use their mobile phones even in physical stores.
Types of Mobile Marketing
There is a variety of mobile marketing strategies to try for your business. The kind that works best for your business will depend on some factors like your budget, specific industry, and target audience.
That said, below are some mobile marketing options:
- App-Based Marketing
80% of mobile users spend their time engaged with apps.
For Example, Facebook allows product & service marketing on their platform.
- SMS Marketing
SMS-based mobile marketing involves users’ phone numbers and helps us in sending them text offers.
This method of mobile marketing is the most common method. Marketers use this method to reach the maximum number of customers by offering them relevant information and offers/discounts.
- Quick-Response barcode (QR Code)
QR barcodes are scanned by using the camera of the user’s phone, and then it directs the user to the linked site from where he can see more information regarding a particular brand.
- In-game Mobile Marketing
In-game mobile marketing refers to mobile offer creatives that appear on certain games. In-game marketing can appear as full-page image ads, banner pop-ups, or even videos that show up during loading screens.
- Location-based Marketing
Location-based mobile marketing appears on mobile devices based upon a user’s location related to a specific area or business.
For example, some advertising company wants their mobile to appear when users are within a 1-mile radius of their business.
Mobile Marketing Best Practices
I am leaving you with some quick mobile marketing tips so that you can connect with customers at a personal level.
- Make your website mobile-friendly
People are in buying mode when they use their phones and that’s the appropriate time to send them to a landing page. Optimize your site so that you can align with users’ queries.
- Be clear and concise
Mobile devices have small screens, which means you should use words moderately. Messed-up and crowded promotional content will just drive users to scroll past. When it comes to smartphones, it is better to keep things simple.
- Permission-based mobile marketing
The reason why you should go for permission-based mobile marketing is that it leads to better customer engagement, higher ROI, and a better response rate.
If you want to take advantage of our services for your business, then get in touch on linkdin !!
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