SEO (Search Engine Optimization)

If you have a YouTube channel and you are not getting views or if you made a website but not getting traffic or visitors then how SEO can help you increase visitors on a large scale.

So, in this blog, we are discussing how we optimize content to gain high traffic, & visitors.

 

 

 

What is SEO?

Have you ever wondered why some websites get more traffic and some get less?

Why some websites are ranked higher on a search page list and some are ranked lower?

Well, all this happens due to SEO means optimized content.

In simple terms, SEO is the process of increasing the visibility for relevant searches and bringing more traffic to your site.

 

 

Types of SEO

SEO is of TWO types: On-page Seo & Off-Page Seo

Let’s discuss them,

• On-Page SEO

It is simply telling Google and the reader that you have everything that, they are looking for. This just means you have all the right searchable keywords on your site, & your content is optimized.

 

SEO is the simplest to deal with because most of the changes needed are within your control.

 

• Off-Page SEO

 

It simply means that you have links between multiple websites & some websites are linking back to you called backlinks or inbound links.

 

It is a little bit out of your control because you’re relying on other people to believe that your site is worthy of a link but if you’re writing great content then it shouldn’t be a problem.

 

*Both ways of optimization aim to make your site user-friendly, informative as well as trustworthy.*

 

Benefits of SEO

• Brand visibility and awareness

 

When your website is search optimized, Google and other search engines like Bing, yahoo takes it seriously and make your website content more visible on their platforms.

As your website is listed top in the search page list, this shows your content is for the audience who searched for it, & will be way more informative for the visitor than the others, it can increase your website visibility & awareness about your website.

 

• A higher rank on search engines

 

When your website has high-quality content or your website is mobile-friendly or your interface is good then you get a higher ranking website? No, without all the necessary keywords & links your content didn’t get top listed on the search engine page list, So do SEO research to optimize every content of your website.

 

• Higher traffic

 

When you are placed higher in search engines due to SEO you always get a good amount of traffic because people use to click on the first five positions in search engines.

 

• Higher sales

 

When you have more traffic, when people search your business and your websites then you are automatically going to get more sales because these people have a connection to your website.

 

• The cheapest mode of marketing

 

The most important benefit of SEO is, it is the cheapest mode of marketing. You can take any mode of marketing like Google, Facebook, etc. all depends on how much you invest “larger the amount higher the reach”.

For this, you have to pay very less amount for content optimization and you can make your business grow with a small amount and with a small investment in SEO.

 

How it works

As you understand the benefits of SEO, you can use different tools to increase your ranking.

SEO works through three main functions:

 

• Crawling

It is the process through which a search engine analyzes each and every content of your website with help of robots (known as crawlers or spiders) to find out new content to the relevant keywords. It could be a webpage blog, an image post, a video, a PDF, etc.

 

*Content is discovered by links.*

 

• Indexing

Search engines process and store information they find in an index, a huge database of all the content they have discovered and deem good enough to serve to searchers.

 

• Ranking

When someone performs a search, search engines score their index for highly relevant content and then order that content in the hopes of solving the searcher’s query. This ordering of search results by relevance keyword is known as ranking.

 

If you want to take advantage of our services for your business, then get in touch on LinkedIn !!

 

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