Best Ways to Improve Your Keyword Research

Keyword Research

Keyword Research

Understand what your customers want to search

 

 

So here we’re Again, With an important topic ”Keyword Research” which a digital marketer won’t let go of.

 

Well, Before we get started, one should know that – “The power of Searching relevant keywords lies in understanding your target market and how they are searching for your content, services, or your product”.

Once you understand this, You’ll begin to uncover the whole new world of strategic SEO!!

Keyword research provides us with specific search data that can help us answer questions like:

  • What is Keyword Research?
  • Why Keyword Research is important?
  • Where do we use Keywords?

 

Today, we will discuss, ‘which strategic keywords we should target in our website’s content, and how to craft that content to satisfy both users and search engines.

 

So if you want to rank higher on Google and want more traffic, you’ll love this updated guide to search keywords.

 

So Let’s get started….!!!

 

Before you get to know What is Keyword Research? First of all, We will define –

“What is Keyword”?

 

If you’re thinking to skip this step — don’t! Every time when people search on the internet, they are using keywords.

Keywords are the Core base of SEO. If nobody is searching for what you’re writing about, you won’t get traffic from Google—no matter how hard you try.

Keywords are the search terms that a user puts in a search engine to find a solution or to get the answer to it.

It’s like ‘Bread and Butter’ of digital marketing and should be on top of your priority list.

If you’re learning about SEO or how to do digital marketing, then no doubt that keyword research is something you’ve to read about a lot !!

 

What is keyword research?

 

Keyword research is the process of finding or discovering the language, words, or phrases (“KEYWORDS“) that your target customers use while searching on search engines (Google, Bing, and YouTube) for your product, services, and content.

 

The keywords are words, used by internet users to find what they are looking for !!

 

 

Businesses do keyword research to discover what keywords their target audience are using. If you don’t know what customers are searching for, how are they going to find you?

 

 

Google and other search engines (Yahoo, Bing, etc.) will be reading the content on your website to find keywords and rank you for those terms. This is where SEO starts.

 

Types of Keywords

 

The types of keywords people search on search engines are :

  1. Short Tail Keywords

 

As the name suggested short tail keywords, are phrases or a single word or up to 3 words.

 

For Example – Let’s assume a person is looking for a Laptop and he started typing ‘ Best Laptop 2021‘ in the search engine (“Say Google”).

So, this is a short tail keyword (‘ best laptop 2021’). It is a simple query in which he is looking for the best laptop in 2021.

 

 

  1. Long-Tail Keywords

 

Long-tail keywords are the keywords that have long queries. It is ranging from 3 words up to 7 words or 10 words as well.

 

For Example – Let’s take the same example, In long-tail people are looking for ‘Best laptop in 2021 under 30000 ‘, which tells the search engines that he is looking for the best laptop but under the 30000 range.

 

*It defines the buying intention of a person*

 

So the summary that comes up with this is that – Short tail keywords have high searches and on the other hand, Long tail keywords have low searches but long-tail keywords have buying intention and you can rank these keywords easily in search engines.

 

 

Why is it so important?

 

 

Keyword research is important because it is the only way to figure out what people are typing on search engines. You need to avoid creating things that nobody is searching for.

Keyword research tells us what people are searching for, rather than what you think they are searching for.

Many website owners make that mistake, and that’s the reason why 90.63% of pages get no traffic from Google, according to the study.

 

Keyword research also helps us to answer the queries like:

  • Where you rank for keywords
  • Which keywords are easy to rank for
  • How much traffic I’ll get from this keyword
  • Are people searching for this keyword likely to become my customers?

 

 

There are so many reasons, why keyword research is the lead of digital marketing. Here are some crucial reasons why:

 

  1. Knowing your keywords will help you to understand your brand and your business.

For Ex. – What product are you selling? What are your services?

If you don’t know this, Don’t worry!! By Identifying your keywords you can understand who you are.

  1. Keyword research can help you in telling the vital information, such as where you rank for keywords? which keywords are easy to rank for? and which keywords your competitors are ranking for?

 

  1. Identifying, keywords used in a blog can drive traffic to your website.

 

Keyword research should be an ongoing process. You should check your keywords and find out how you are ranking as compared to your competitors.

After your keyword research, you can create content, blogs and pages focused on those keywords. This can help you to rank higher and get people who’re finding your website.

 

 

If you want to take advantage of our services for your business, then get in touch on LinkedIn !!

 

& want to read more interesting digital blogs, visit now!

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