Search Marketing
For doing any business, a customer’s journey starts with a search and a query.
Around 80% of customers do product and service research online, which makes search marketing a very important strategy in your company’s Digital Marketing Plan.
This is where Search Marketing comes up. Search Marketing is all about increasing the visibility and brand loyalty of a product or service on digital platforms.
Understanding Search Marketing
As far as the topic started, maybe the first question came into your mind “What is search marketing?”, or “Define search marketing?”
Think of the last time when you search for something on your search engine (Google, Yahoo, Bing). The text that you typed on that search box is called “Search Query” which directs you to the page called SERP (Search Engine Results Page). The image is given below…
The researchers have found that the higher you stay on SERPS the more likely you are gaining traffic to your website.
So basically, Search marketing is a technique in order to achieve greater visibility and increase traffic on your website from search engines such as Yahoo, Google, Bing, etc. through paid and unpaid efforts.
Search Marketing is divided into two main categories:
- SEO (Search Engine Optimization): Earning traffic through unpaid or free listings
- SEM (Search Engine Marketing): Buying traffic through paid search listings.
Benefits of Search Marketing
There are many benefits of using Search Marketing for your business.
For Example, By increasing your online presence, you also enhance your brand awareness and visibility. This, in turn, leads to online leads and generates sales (which obviously allow you to make money by selling products and services).
Similarly, you can provide informative content for your visitors, which they may not be able to find anywhere else.
You can also increase the chances of heavy traffic on your site and get a high conversion rate. So this will result in reaching on top of the listed relevant search keywords.
Why Is Search Marketing Important?
The answer is simple. Every day millions upon millions of customers search on the internet, whether it will be for a new Cafe (Restaurant), or a problem they’re trying to solve, or a product they’re looking to purchase.
Wouldn’t you like your business to appear on the top in the search results to provide them with the best solution they’re searching for?
That’s why search marketing is an important strategy for all businesses who want to gain and grow their business.
Now that we know search marketing is important for business growth.
Let’s have a look at the two categories of search marketing that can improve your presence on search engines.
SEO (Search Engine Optimization)
Have you ever wondered why some websites get more traffic and some get less? Why some websites are higher ranked on a search engine and some are ranked lower?
Well, all this happens due to SEO in search marketing.
In simple terms, SEO is the process of increasing the visibility for relevant searches and bringing more traffic to your site.
- A better way to improve quality traffic, rankings, and visibility on your site.
- To answer as many relevant questions as possible.
SEO Features
- Meant to be organic | natural | free.
- Increase traffic, build, awareness of your brand
- using keyword, query, topics
- Take a long time for profits.
SEM (Search Engine Marketing)
SEM (Search Engine Marketing) is a marketing tool that focuses on your product & service displayed on the search engine results like on Google search page list, website, YouTube, Google map, etc.., which may appear on the top or on the right of the SERP (Search Engine Results Page) and does not include SEO (Search Engine Optimization).
So Basically, the higher the bid one offers to pay for promotional content, the higher will be on the page, depending on the degree of competition.
WHY SEM?
SEM is important because it helps in :
- Branding
- Low wastage
- Higher conversion rate
- Good targeting customers – fast reach
- Quick wins – Less time consuming, fast delivery
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