E-Mail Marketing
Email marketing has very useful for transferring data or any information, and for good reason. It’s the most direct and effective way of connecting with your leads, audience & nurturing them, and turning them into customers, being consistently winning out over all other marketing channels.
In this guide, we’ll walk you through the entire information regarding email marketing so that you can acquire leads and generate sales, 24/7.
What is Email Marketing?
Email marketing is a tool that lets us connect our targeted audience by doing two things:
- Provide value to the audience in the form of content.
- Direct users through each step of the customer journey when they get stuck.
So, we are going to use these two ways primarily when we’re talking about Email Marketing.
Email marketing is probably the most important digital marketing channel.
There are a number of reasons why-
- Not everyone is on Facebook, Instagram, or any other social platform.
- Not everyone has a connection to their audience or platform where they post information regarding their product or service.
But everyone has an Email address, and that’s why this is so important.
Your email list is a portable asset – you as a marketer, or as an entrepreneur, or as a business owner, as you grow your Email list that Email list can go with you.
*Many digital marketing channels change dramatically or die but what value today, might not have value tomorrow*
Types of Email
So, there are 3 types of Emails when we’re talking about Email Marketing.
- Transactional Email
Let’s look at some examples to understand Transactional Email.
Receipt Sign Up Details
Order Confirmation Double Opt-In
Forgot Password Unsubscribing
Support Tickets Shipping Details
When you buy something on Amazon, you get a transactional Email receipt or maybe an order confirmation, forgot password, support tickets, sign-up details, your double Opt-In for your Email list, and unsubscribing Email, or maybe shipping details.
So, these are some transactional things when the users do something on your site and you are giving them updates via Email.
- Content Email
Welcome Email Newsletters
New Blog Post Social Posts
Lead Magnets Free Tools
Value Sequences Exclusive Content
So, Content Email would be any content that you create – Welcome Email (when the customer signs up), New Blog Post, Lead Magnet or Value Sequences (something like a newsletter), Newsletters (your weekly or monthly newsletter), Social Posts, or Social Post Reminder (Ex – “Hey, go check out my post on Facebook”), Free Tools or Exclusive Content, etc…
- Conversion Email
Promotions Upgrades
Sales Discounts
Lead Magnets Affiliate Offers
Product Launch Tripwires
So, any type of promotion, a sale, lead magnets, If you’re launching a new product, you’re upgrading users, you’re offering a discount, you’re doing an affiliate, anything like that would be a conversion Email.
Advantages of Email Marketing
- Cost-Efficient (0.01 cent per Email)
It is the most obvious advantage of Email marketing. Many businesses or startups take advantage of free email marketing software for lead magnets & provide better deals or information regarding their product & services.
- Channel with Extensive Reach
This is a channel with a massive reach. There are currently 4 billion users of Email worldwide. That’s nearly 52% of the world’s population that has an Email account.
- Immediate Response
Emails have received the highest click-through conversion rate. This helps marketers to receive high ROI from their email marketing strategies.
- Quick Setup and Sending
Email marketing is super quick to set up and you can send things quickly. You’ll reach your contacts in seconds.
- Tailored messaging with personalization & segmentation
It means for every contact you send an email, it will feel very personalized like you’re writing just to them even if you’ve got a campaign of thousands of contacts.
- Real-time metrics and reporting
Email marketing has amazing reporting. you can watch your email just click and open it, you can easily understand how it performs.
- Tracking
Using Email platforms makes the whole campaign trackable, from how many Emails were opened and each individual link click, through to who opened an email and who didn’t. So, Email marketing tracking is very easy and insightful.
*Companies can change their rules, platforms can become unpopular, but protocols don’t really die*
Now let me ask you a question….!!!
Are you using Email Marketing for your business or startup?
If YES, How effective is it for you?
If you want to take advantage of our services for your business, then get in touch on LinkedIn !!
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