Top 10 Myths About Digital Marketing.
Are you thinking “Why should we use digital marketing to promote our business ” YES?? Then wait…
Today, we will talk about the Top 10 Myths that you usually think of before going for digital marketing.
These are very common myths which you think happen but it doesn’t whenever you ask for digital marketing services or whenever you talk about it.
So, Shall we begin….?
- “You only need money for digital marketing”
The first myth is, ‘If you have money, then only you can do digital marketing. But, money is not everything!!
Let’s suppose you have a lot of money and spend on display marketing, do email marketing, or choose any other digital channel to spread awareness about your product and services.
But, What if your landing page is not good? If your product is not good? And If you’re branding, reviews, are also not good?
Then digital marketing won’t work. With digital marketing, you can have a huge amount of audience for the long term. You will be able to earn a recurring amount of income even through digital marketing.
- “My competitor will not use digital marketing for promoting their product or service so why should I use it”
The next myth is, ‘if my competitor is not doing digital marketing then why should I’?
But my dear fellow, you should understand it is an opportunity for you. You can easily target new types of audiences on any digital platform and increase the conversion rate also.
And you are not doing it just because your competitor is not doing it. And this is the biggest stupid thing.
- “Digital marketing is only for big companies”
I have heard some people say digital marketing is for small businesses and some say it’s for big business. Well, for a fact digital marketing is for all kinds of businesses.
It does not matter your company is big or small. You can do digital marketing with 100 rupees or even 10 lakh rupees. Isn’t it great 🙂
- “Having a website on a google is enough for digital marketing for promoting my business”
Some people believe to having a website is called digital marketing. But, it is NOT!!
Website means you have created your digital profile to showcase your product or any service, that’s it.
Now you can attract more customers to your website by marketing it. With the website, you will have your own digital profile with a physical identity. You can do SEO which is a free way to market yourself digitally.
- “SEO IS DEAD”
The next myth is, ‘SEO is dead. But you know what SEO will always be “evergreen”.
People will keep searching queries on Google and the website will show on behalf of SEO. It might be a blog or a video but SEO will always be there to optimize it and rank it. So you have to focus on unique content creation by using SEO strategies.
*The traffic that comes from SEO is always quality traffic*
- “Good design websites are heavy”
The next myth is, ‘If you want to make a beautiful website then your website will become heavy’.
But it’s not a valid point, it all depends on the optimization.
- “Coded websites are always best”
Some people say a coding website is better than word press website. But again, there is no difference between a Coded website or a WordPress website !!
In word press, you can do everything like coding for digital marketing. In word press, you can start making a website with cheap and In Coding, you should have a huge budget from day one.
- “Followers, subscribers, and likes are everything”
The next myth is, ‘KPI (Key Performing Index)’
People say, ‘I have this amount of likes and followers on my page and this many subscribers on my channel’. But can I monetize these people? No…
So, If your all these things are turning into revenue then only it is KPI.
- “A large Number of Negative or bad comments on social media platforms are bad for business”
Next thing is, ‘On Social media platforms negative comments are bad when it will be more than 5%’.
First understand you can’t satisfy each and every person like a businessman. But you can handle those negative comments. If those negative comments are genuine then you should improve yourself otherwise ignore them!!
- “Your Post Creative should entertain people”
The next myth is, ‘Not having fun’. We run digital marketing and create posters for clients and then they say there is no fun.
We need to understand that, We are not here to entertain people.
Our motive is to sell the product through digital marketing. If our product is selling then the marketing is good otherwise not.
So, These are Some Myths about Digital Marketing that often create confusion. I hope you like them and also understood that they have nothing to do with reality.
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